A visual story built around Dubai’s new corridor, connecting the shape of the road, the movement of the city and the information people need.
The road forms the numeral four, making the corridor itself the centre of the campaign image. Desert warmth, a distant skyline and a blue road surface establish the launch palette.
The information series extends that idea into a darker visual world. Red and blue trails trace the road, while map labels and callouts connect the image to the corridor’s route, scale and benefits.
The supplied campaign film, presented in its original format. Press play to watch with sound.
The film sits alongside the launch imagery and information carousel as part of the campaign’s visual presentation.
Open original film ↗Four frames move from the campaign idea to the city network, the corridor’s scale and the benefits for everyday journeys. Select a language; click any frame to inspect it.
English series / 4 frames
The daylight sequence pairs bilingual headlines with a consistent desert panorama and information markers.
Infrastructure figures shown above belong to the supplied campaign artwork; they are not campaign performance results.