← Selected work
RTA Dubai / New Year’s Eve 2026

A city celebrates.
We keep it moving.

Public transport at the heart of Dubai’s New Year’s Eve. A campaign connecting celebration with practical travel information.

Marine / A city in celebration
Visual direction

Celebration.
With clarity.

A deep-blue night palette, transport-led compositions and restrained festive details connect the campaign across digital communication and on-ground coverage.

01 / Film & motion

Movement, on screen.

Open selected film on Vimeo ↗

Videos stream from Vimeo and require an internet connection.

02 / Campaign imagery

From the journey
to the celebration.

Tram / A journey through the city
Bus / Everyday movement
Metro / The city at human scale
Taxi / Across Dubai
Together / The midnight moment
03 / Transport highlights

One night. Every mode.

Metro / Travel messaging
Tram / Service highlight
Marine / Ways to sail
Bus / At your service
Taxi / Smart travel
Ferry / Service highlight
04 / Information & service

Make the next step clear.

Metro / Operating hours
Bus / Service notice
Roads / Closure information
JBR / Location messaging
nol / Travel preparation
RTA apps / Travel tools
View 9 more campaign applications ↘
Public transport / New Year’s Eve
Intercity bus / Routes
Metro / Station and schedule
Public transport / Event recap
Marine / Event figures
Public transport / Event figures
Bus / Sustainable mobility
Bus / Fleet visual
New Year / Closing greeting