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SAL / Selected concepts & design

Logistics.
With imagination.

Selected SAL visuals spanning cargo services, brand messages, sport and community occasions.

Experience / The message takes the shape of the operation
Creative approach

The subject becomes
the visual idea.

Trucks and cargo equipment form a number. A ship’s wake becomes an awareness ribbon. Blood bags take the shape of the SAL mark. Across these selected pieces, the composition makes the message tangible.

01 / Brand & network

Scale, expressed visually.

Transport, infrastructure and brand colour form the visual vocabulary of these brand messages.

Brand vision / A connected logistics landscape
Network / Transport modes in one composition
New Year 2023 / Infrastructure within the numerals
02 / Cargo services

Different cargo.
Distinct visual worlds.

Art and valuables, pets and animal transport each receive a different setting and tone.

Valuable cargo / A gallery setting
Animal transport / An expressive service visual
Pet transport / Warehouse scene
03 / Sport

Club colours.
Shared energy.

A signed shirt and a hand wrapped in black and yellow bring the football imagery into SAL’s warehouse setting.

Signed shirt / Partnership visual
Team spirit / Colour and symbolism
04 / Community & occasions

A message in
the making of the image.

Selected work for a blood-donation initiative, a space-related occasion and World Cancer Day.

Giving / Blood-donation campaign visual
Space / A message written in the launch trail
World Cancer Day / A ribbon drawn by the journey
Connected logistics

Across sea, sky and borders.

Sea and air / Connected freight
Global connections / A network across borders