A 50% offer campaign, a food-and-rides carousel and a standalone app post. Three separate pieces of work, brought together through playful imagery and Careem’s familiar green.
Client / Careem
Food becomes the cast: iced coffee wears a sun hat, while a hot dog and burger take on characters of their own. The two executions place the 50% offer inside playful scenes, with the SUPER code as a consistent point of focus.
A two-frame Arabic carousel combining a food-festival message with a ride offer. The shared grassy landscape and car keep the sequence visually connected.
An oversized phone places the Careem app above the skyline, with the Arabic message framing the screen. Presented as an individual social post.